Organic Breakfast and Snack Brand Joins IGBP On a Mission To Uplift and Support LGBTQ+ Youth Communities 

Richmond, B.C. (October 11, 2023) - Today, in celebration of National Coming Out Day, beloved organic granola and snack brand Love Crunch is thrilled to announce a new partnership with the It Gets Better Project (IGBP) - the 501c3 non-profit on a mission to uplift, empower, and connect lesbian, gay, bisexual, transgender, and queer youth around the globe. 

Love, acceptance and inclusion have long been cornerstones of the Love Crunch brand and giving back is at the core of everything they do, donating a minimum of $2 million worth of food every year to food banks in North America. Deepening this commitment, Love Crunch will be contributing $15,000 in cash and product donations to It Gets Better in support of programming that reaches millions of young LGBTQ+ people each year through inspiring media initiatives, educational resources and access to an arsenal of community-based service providers.  

To continue amplifying the work of It Gets Better beyond this donation, Love Crunch will also be sharing enlightening and empowering content across the Nature’s Path Organic Foods brand’s social channels (the parent brand for Love Crunch and the largest, independent organic cereal and snack brand in North America), opening up their platform to embrace the organization’s mission as their own. On a corporate level, Love Crunch will also work closely with It Gets Better to offer learning opportunities for their own team members including programming such as “Lunch and Learns” and Ally Training to encourage authentic allyship. 

“Beyond producing organic food that's better for people and the planet, Love Crunch is dedicated to giving back and spreading the love in all we do,” says Nature’s Path Organic Foods’ President and Love Crunch Co-Founder, Arjan Stephens. “We are proud to partner with It Gets Better and continue to use our voices as allies to celebrate and support the LGBTQ+ community.”  

At Love Crunch, to lead with passion and purpose is a year-round endeavor. On an ongoing basis, Love Crunch contributes in-kind product donations to smaller, grass-roots LGBTQ+ charities, making sure their members and program participants are well nourished and fueled with organic food and snacks. During Pride Month, Love Crunch has also historically partnered with organizations such as The Trevor Project, the world’s largest suicide prevention and crisis intervention organization for LGBTQ young people, to provide funding, product and community support. 

In addition to the brand’s ongoing support of LGBTQ+ organizations, Love Crunch donates a minimum of $2 million worth of food every year to food banks in North America through Nature’s Path Organic Foods’ Bite4Bite Program. 

To learn more, please visit https://www.naturespath.com/en-us/love-crunch/.  

ABOUT LOVE CRUNCH 

Love Crunch brings you heart-warming indulgence with a delicious organic taste. Each Love Crunch granola and cereal is made with carefully sourced, premium and certified-organic ingredients. Each bite is filled with the most irresistibly delicious flavors, from rich Italian dark chocolate, creamy peanut butter, sweet strawberries, tangy raspberries, and tropical coconut. Inspired by their love, Arjan and Rimjhim, founders of Love Crunch, blended all their favorite decadent and indulgent ingredients together to create an extraordinarily wonderful tasting granola as a wedding favor. Their guests loved it - and Love Crunch was born. Every Love Crunch product helps give something back to the world through the Bite4Bite program, where Love Crunch donates a minimum of $2 million worth of food every year to food banks in North America.  

To learn more about Love Crunch, visit www.naturespath.com/en-us/love-crunch/ or follow on social media:  

ABOUT NATURE’S PATH ORGANIC FOODS  

Nature’s Path Organic Foods is North America’s largest organic breakfast and snack food company and produces USDA and Canadian Certified Organic and Non-GMO Project Verified breakfast and snack foods sold in grocery and natural food stores in over 50 countries around the world. Committed to the triple bottom line   - socially responsible, environmentally sustainable and financially viable -  Nature’s Path works diligently to support communities and champion the cause of people and planet. Brands include Nature’s Path®, Love Crunch®, Qi’a®, Que Pasa®, Flax Plus® and EnviroKidz®. Founded in 1985, Nature’s Path is headquartered in Richmond, British Columbia and employs hundreds of valued team members at its four facilities in Canada and the United States.  

To learn more about Nature’s Path, visit their website at www.naturespath.com or follow them on social media:  

• Instagram: @NaturesPathOrganic  
• Facebook: Nature’s Path Organic  
• Twitter:  @NaturesPath  
• TikTok: @Naturespathorganic  

ABOUT IT GETS BETTER 

It Gets Better is a 501(c)3 nonprofit organization that strives to uplift, empower and connect LGBTQ+ youth around the globe. Created in 2010 as the result of one of the most successful viral video campaigns in YouTube’s history, It Gets Better provides critical support and hope to LGBTQ+ youth around the world by leveraging the power of media to reach millions of people each year. The project has expanded its origins in storytelling and media to include educational resources through It Gets Better EDU and reaches 19 countries outside of the U.S. through It Gets Better Global.  

It Gets Better has garnered support from President Joe Biden, former President Barack Obama, and former Secretary of State Hillary Clinton, along with numerous celebrities, including Kelly Clarkson, Gabrielle Union, Chris and Scott Evans, Jojo Siwa, Zachary Quinto, Mj Rodriguez, Hayley Kiyoko, and Gigi Gorgeous. It Gets Better has won an Emmy, published a NYT Bestselling book, and is the largest LGBTQ+ non-profit on YouTube, TikTok, Twitch, and Tumblr. More than 770,000 people have taken the It Gets Better pledge to share messages of hope and speak up against intolerance. Please visit www.itgetsbetter.org for more information, and join the conversation on all social platforms @itgetsbetter.