Always singing about the unsung hero, Nature’s Path partnered with Rodale and Organic Valley, on the Farmers Can Be Heroes campaign. Through this campaign, Organic Valley and Nature’s Path will contribute $1 each for every proof of purchase mailed in for a contribution of up to $50,000 to the Rodale Institute’s Farmers Can Be Heroes program, which works to enhance curriculum and outreach to farmers.

Farmers Can Be Heroes website: (consumer site) (farmer site)

Meanwhile, back at the home office, Arjan took on the challenge of Vice-President of Marketing and Product Innovation. Or as we like to call him, the Vice-President of "YUM!"