SmartBran™ Cereal

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Ingredients: Organic wheat bran, organic oat fiber, organic evaporated cane juice, organic psyllium seed husk, organic barley malt extract, organic oat bran, organic whole oat flour, sea salt. Produced in a facility that contains peanuts, tree nuts & soy.

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I would like to know where

Submitted by Ann (not verified) on January 8, 2012 - 07:23.

I would like to know where Smart Bran (and other Nature’s Path) cereals are produced - meaning specifically, where are the raw materials (wheat bran, oat fiber, etc) grown and where are the production facilities located? I see that there is a “Product of the U.S.A.” line on the cereal box, but it’s not clear if that means that the crops and production are both within the United States. Thank you!

Hi Ann and thanks for asking

Submitted by Justine on January 11, 2012 - 12:00.

Hi Ann and thanks for asking us your question! We purchase ingredients from United States and Canadian Suppliers and internationally from recognized third-party certified organic suppliers. Close to 90% of our ingredients are sourced from within North America, and that which we get from outside this area isn’t available in the quantity or quality we need. In this case, all ingredients in our Smart Bran are grown in North America except for the evaporated cane juice which comes from South America. We have production facilities in Delta, British Columbia, Canada, as well as Blaine, Washington and Sussex, Wisconsin in the United States. When the box is labeled as “product of USA” or “product of Canada”, this means that the product’s ingredients have been further processed in our North American facilities where compliance with food safety standards is tested and confirmed. Hope that helps. All the best, Justine, Nature’s Path Team

Is smart bran considered a

Submitted by bob (not verified) on November 11, 2011 - 08:42.

Is smart bran considered a “Whole grain” cereal?

Hi Bob and thanks for taking

Submitted by Justine on December 1, 2011 - 12:19.

Hi Bob and thanks for taking the time to ask us your question. The wheat bran and oat bran used in this cereal isn’t whole grain. Our current nutrition panel listings don’t always describe whether the ingredient is or isn’t whole grain. For your reference, the following ingredients we use are are ALL WHOLE GRAIN: Oat flakes Oat Flour Whole Wheat Meal Brown Rice Flour Sprouted Kernels Millet Quinoa Amaranth Spelt Kamut Corn (Leapin’ Lemurs, Vanilla + Maple Sunrise Crunch products only) Buckwheat flour Barley Flour Bran is the fiber-rich outer layer of the grain. The following ingredients aren’t whoel grain: Rice bran Oat bran Wheat bran. I hope that helps! All the best, Justine, Nature’s Path Team

I live in Douglasville GA and

Submitted by Joann Strange (not verified) on October 7, 2011 - 05:11.

I live in Douglasville GA and Kroger’s use to carry your cereal and they don’t anymore. They didn’t have it in their warehouse either. Meaning I will not get it. I have to drive to wholefoods in atlanta to purchase. Since they carry other flavors of Natures Path can’t you encourage them to restock this one?

Hi Joann and thanks for

Submitted by Justine on October 7, 2011 - 10:18.

Hi Joann and thanks for reaching out to us. Sometimes stores that no longer carry a particular product can make a special order for you so it might be worth asking Kroger’s. Also, you can try ordering this online on Amazon.com. If you need help finding this cereal closer than the Whole Foods Market in Atlanta, I suggest you get in touch with Nicolette, Consumer Services, using our contact form here: http://www.naturespath.com/contact-us, and she’ll be happy to try to find it for you. All the best, Justine, Nature’s Path Team.

I live in Richmond and would

Submitted by Kevin (not verified) on September 25, 2011 - 19:37.

I live in Richmond and would like to know where I can buy the “Smart Bran” ? I have tried Galloways but they dont carry it.

Hi Kevin and thanks for

Submitted by Justine on September 30, 2011 - 09:30.

Hi Kevin and thanks for taking the time to ask us this question. When you say Richmond, I’m assuming you’re referring Richmond, British Columbia, Canada which is pretty cool to hear as our offices are located in Richmond too! You can always ask Galloway’s to place a special order from us. Nicolette, Consumer Services, also told me that you can find this cereal at Save-On-Foods. I hope you are able to find it and if not, please let us know. Happy munching, Justine, Nature’s Path Team.

someone just told me that

Submitted by Anonymous (not verified) on September 15, 2011 - 09:42.

someone just told me that smart bran is being discontinued. I REALLY hope they are wrong but thought this was the place to check.

Hi there and thanks for

Submitted by Justine on September 15, 2011 - 11:45.

Hi there and thanks for reaching out to us. Don’t worry, Smart Bran is not being discontinued. We’re so glad to hear you love this cereal that you’ll be able to continue loving it in the future! All the best, Justine, Nature’s Path Team

What stores in Reno NV carry

Submitted by al (not verified) on August 12, 2011 - 09:13.

What stores in Reno NV carry this product?

Thanks for getting in touch

Submitted by Jamie on August 17, 2011 - 13:46.

Thanks for getting in touch with us Al! You can try Smiths or Whole Foods (6139 S. Virginia Street) in Reno. I suggest calling both stores before making the trip to see if they have it in stock. You’ll be enjoying it in no time! Take care, Jamie, Nature’s Path Team

I have found your cereal and

Submitted by Anonymous (not verified) on July 29, 2011 - 14:05.

I have found your cereal and made some of the recipes…which are delicious, Only one important aspect is missing……and that is the food value on each recipe. Information about calories, fat and fibre are really important to me. How can one go about getting this info?

Thanks so much for reaching

Submitted by Jamie on August 4, 2011 - 10:00.

Thanks so much for reaching out to us! We totally understand and are looking into ways to get this information as we speak. Hopefully we’ll have the information on the recipes section of our website soon. We’ll be sure to keep you posted!! All the best, Jamie, Nature’s Path Team

I have not found Smart Bran

Submitted by SS (not verified) on June 3, 2011 - 10:14.

I have not found Smart Bran in your ECO PACs, and would prefer to buy it this way. If you do not package it in the larger ECO PAC size, is there a reason for not doing so? Thanks in advance.

Hi SS and thanks for sharing

Submitted by Jamie on June 6, 2011 - 16:12.

Hi SS and thanks for sharing your thoughts with us. The suggstions of our consumers are very important to us, therefore, I will forward your request to the Brand Manager. Take care, Jamie, Nature’s Path Team

I just bought Smart Bran and

Submitted by Tim (not verified) on May 22, 2011 - 18:58.

I just bought Smart Bran and love it, but I’d like to know the ratio of wheat bran to psyllium and oatbran. I’m trying to eat as little wheat as possible, and up until now I’ve been eating Fiber One, which is just about all wheat, though it is whole grain. I’d like to think that the psyllium and oatbran are displacing a lot of wheat, but I don’t know. Please let me know. Thanks.

Hi Tim and thanks for

Submitted by Jamie on May 27, 2011 - 15:11.

Hi Tim and thanks for reaching out to us! The wheat bran in this cereal is between 30-40%, psyllium is between 5-10%, and oat bran is between 1-5%. We can’t provide you with the exact amounts since it is considered proprietary information. All the best, Jamie, Nature’s Path Team

My favourite cereal! It’s a

Submitted by Lisa (not verified) on March 6, 2011 - 16:22.

My favourite cereal! It’s a wonderful alternative to all of the fructose-laden others (wink wink, nudge) out there. However, the info here says that there are 13g of fiber in it. On the box, it says 8. The values for soluble/insoluble are different, too. Which is correct and why the discrepancy?

Thanks for taking the time to

Submitted by Jamie on March 9, 2011 - 13:57.

Thanks for taking the time to get in touch with us Lisa. The US and Canada have different regulator requirements for fiber listed on the nutritional panel. In Canada fiber from psyllium can’t be listed, whereas in the US it can. This cereal is the same in both countries though. If you would like additional informaiton, please eamil cereal@naturespath.com. All the best, Jamie, Nature’s Path Team

I really really really love

Submitted by Anonymous (not verified) on March 2, 2011 - 18:54.

I really really really love this cereal ( Smart Bran) but it is harder to find in tucson than a needle in a haystack!!!!!!!!! There is NO phone number on the box or on the web sites nor on the 1800 555 1212 which cost me money to use. Did not see a coupon on the one box of cereal I did find. Although I am low income I guess I will have to bite the bullet and buy several boxes at a time if and when I find it. Good for you but not for me. kv

Hope this helps, I just saw

Submitted by Anonymous (not verified) on March 26, 2011 - 06:03.

Hope this helps, I just saw several boxes at my local Big Lots store for 2.00/box.

I had bought one box and

Submitted by Ava Miedzinski (not verified) on September 18, 2011 - 14:07.

I had bought one box and loved it so much that I went shopping for more. I didn’t see it anywhere until I went shopping with the empty box. Then, I did find it at my local supermarket, but it was on the highest shelf where I had not noticed it. Had I not found it, I at least had the box to show the manager so he could order some for me.

Hi Ava and thanks for

Submitted by Justine on September 19, 2011 - 15:42.

Hi Ava and thanks for reaching out to us. I admire your tenacity in searching for your favorite cereal! So glad to hear you found it. Job well done! Happy munching, Justine, Nature’s Path Team

Hi KV and thanks for taking

Submitted by Jamie on March 9, 2011 - 13:33.

Hi KV and thanks for taking the time to get in touch with us. You will have an easier time finding stores by clicking here: http://www.naturespath.com/find-retailer. Just enter in your city and state, and your local retailers will pop up. Just be sure to call the stores ahead of time to enure they carry the exact cereal you’re looking for. You can also check out health food stores. Take care, Jamie, Nature’s Path Team

THANK YOU SO VERY VERY VERY

Submitted by Anonymous (not verified) on March 5, 2011 - 17:50.

THANK YOU SO VERY VERY VERY MUCH!!!!!! I will go ASAP.

The have it at Whole Foods at

Submitted by Anonymous (not verified) on March 3, 2011 - 05:41.

The have it at Whole Foods at Ina & Oracle. It is hidden behind a stack of Kashi cereral that is on display.

Thanks for sharing this

Submitted by Jamie on March 9, 2011 - 11:51.

Thanks for sharing this information with us! Take care, Jamie, Nature’s Path Team

I was curious about the

Submitted by Dennis (not verified) on February 26, 2011 - 22:21.

I was curious about the nutrition facts for the fiber saying 13g per serving in the US but in the Canada nutrition facts it says 8g of fiber per serving?

Hi Dennis and thanks so much

Submitted by Jamie on March 9, 2011 - 11:33.

Hi Dennis and thanks so much for taking the time to post your question. The US and Canada have different regulator requirements for fiber listed on the nutritional panel. In Canada fiber from psyllium can’t be listed, whereas in the US it can. This cereal is the same in both countries though. If you would like additional informaiton, please eamil cereal@naturespath.com. Take care Dennis, Jamie, Nature’s Path Team

Hello, I have a nutritional

Submitted by Amanda (not verified) on February 22, 2011 - 16:26.

Hello, I have a nutritional question. What is the glycemic index or glycemic load of your Smart Bran cereal? And is it safe for diabetics? I really love all of your cereals, but I am now following a low glycemic diet. I have found the index/load of many of other Nature’s Path cereals, but not this one. Thanks is advance!

Thanks for getting in touch

Submitted by Jamie on February 23, 2011 - 14:03.

Thanks for getting in touch with us Amanda! We don’t test our products on the glycemic index because it’s measured per 100 g, rather than the serving size and this can be wrongly interpreted. Therefore, we recommend you bring this product to your medical practitioner to determine how you can incorporate into your diet. Best, Jamie, Nature’s Path Team

This cereal is great, but I

Submitted by Jimmy Johnson (not verified) on February 16, 2011 - 07:48.

This cereal is great, but I have to admit, I couldn’t open the box without shredding it from the top! The little tab thing wouldn’t come off for me, maybe the glue was too strong? Not to worry, though, I ate the whole box in the same sitting.

Thanks so much for taking the

Submitted by Jamie on February 17, 2011 - 11:40.

Thanks so much for taking the time to share your comment Jimmy. Because we are an organic company we use packaging that doesn’t contain artificial chemicals, preservatives or additives. We understand this causes some frustration so we’re currently looking to revamp our packaging using biodegradable compostable materials made from corn, wood or other food materials that meet certified organic health regulations. I have passed your comments to our Product Development team, so they know what our consumers are asking. All the best Jimmy, Jamie, Nature’s Path Team

I measured 2/3 cup of

Submitted by jeanette (not verified) on February 8, 2011 - 08:37.

I measured 2/3 cup of SmartBran this morning, making sure to be flat with the top of the cup, and the weight turned out to be 43g, not 30g. Wouldn’t those extra 13g change the nutritional value? Both my scale and measuring cup are quality, trustworthy brands. What would be more accurate nutrionally? the cup measure or the weight?

Thanks so much for getting in

Submitted by Jamie on February 15, 2011 - 11:04.

Thanks so much for getting in touch with us Jeanette. Cereals are officially measured according to weight (grams) not volume (cups), as per government regulation. The 2/3 cup is just a rough guideline which can vary depeding on the density and settling of the cereal. If you pack the cereal in the cup, then the weight (grams) would be different. Since you have a scale and you want to keep track of sugars and calories, I highly suggest you measure the grams on your scale which will match the nutritionals. Best, Jamie, Nature’s Path Team

I love this cereal! I can’t

Submitted by Catherine (not verified) on January 6, 2011 - 02:39.

I love this cereal! I can’t buy it in the UK, so I get friends to bring it to me or stock up when I am in the states. There are Whole Foods markets here now… Maybe you could supply? Catherine, London

Hi Catherine and thanks for

Submitted by Jamie on January 11, 2011 - 09:34.

Hi Catherine and thanks for writing to us. We’re so glad you’re enjoying our cereal! For a list of products available in the UK please click here: http://www.naturespath.co.uk. I highly suggest you email our UK contact and relay your request. Best, Jamie, Nature’s Path Team

Something does not add up on

Submitted by Jeremy (not verified) on December 27, 2010 - 09:09.

Something does not add up on your nutrition label. 24G Carbs = 96 Calories per serving. It says 90 Calories per serving. What about the fat and protein calories? Also is there actually 13g of Fibre? Something does not add up. I have seen new boxes with 8grams listed.

Edit: I bought your new box.

Submitted by Jeremy (not verified) on January 26, 2011 - 12:18.

Edit: I bought your new box. Same great taste thank you keep up the good work. Note: Nature’s Path Smart Bran Psyllium Buds have 8 Grams of Fibre and 6 Grams of Sugar.

Thanks so much for following

Submitted by Jamie on January 31, 2011 - 14:43.

Thanks so much for following up with us Jeremy! Take care, Jamie, Nature’s Path Team

Thanks for writing in to us

Submitted by Jamie on January 11, 2011 - 11:51.

Thanks for writing in to us Jeremy! We sincerely appreciate you noticing this. I have forwarded your comment and questions to our Brand Manager so they may look into this. This product is currently being retested and we’ll ensure that neccessary changes will be made to the next packaging run. Best, Jamie, Nature’s Path Team

I’d love to see a gluten-free

Submitted by Magess (not verified) on November 28, 2010 - 18:07.

I’d love to see a gluten-free version as well! This is way better than All Bran products. Also, could the sugar be replaced with something like stevia instead? I know you need to have some sweeteners in there to make it taste good, but I’m trying to cut out as much sugar from my diet as I can.

Thanks for taking the time to

Submitted by Jamie on January 14, 2011 - 12:34.

Thanks for taking the time to write us Magess and Kelsey. We’re so glad you are enjoying SmartBran! Our Research & Development team is monitoring the future use of stevia, but right now stevia is not acceptable for large organic food manufacturing use. It requires more testing & also there are very limited supplies of it available. I have forwarded your request about a gluten free version to our Research & Development team. You may like to view some of our gluten free products here http://www.naturespath.com/eat-well/gluten-free-celiac-diet All the best, Jamie, Nature’s Path Team

ditto! this product would

Submitted by Kelsey (not verified) on December 25, 2010 - 08:25.

ditto! this product would appeal to a greater population of people if it were sweetened with stevia.. and the option of gluten-free as well!! love Nature’s Path :)

I will stop buying Smart Bran

Submitted by Nan (not verified) on February 17, 2011 - 08:10.

I will stop buying Smart Bran if you add Stevia and do not continue to offer the Stevia-free product.

Yeah, this product is PERFECT

Submitted by Anonymous (not verified) on March 12, 2011 - 15:48.

Yeah, this product is PERFECT AS IS. Continue to sell it forever and dont change a thing! If you want to change it make a completely different cereal. This cereal should be available forever like cheerios!!! Dont discontinue it or anything dumb…. =]

Thanks so much for joining in

Submitted by Jamie on March 14, 2011 - 12:23.

Thanks so much for joining in on the converstation and for sharing your wonderful comments! Take care, Jamie, Nature’s Path Team

Thank you for your comment

Submitted by Jamie on February 21, 2011 - 09:16.

Thank you for your comment Nan. I will be sure to forward your feedback to our R&D team who are currently looking into the use of stevia. Take care, Jamie, Nature’s Path Team

Smart Bran is great, but

Submitted by inlet Bill (not verified) on November 15, 2010 - 08:12.

Smart Bran is great, but needs to be distributed to more retailers. My local Kroger carries ONE facing of it but that space is usually empty! That would not be a problem if other retailers in my area would stock it.

High Fiber
Contains 20% or more of the Daily Value (DV) to describe protein, vitamins, minerals, dietary fiber, or potassium per reference amount.
Low Sodium
140 mg or less per reference amount (and per 50 g if reference amount is small).
No Trans Fat
There are no (zero grams) trans fats present in this item. Trans fats are formed when liquid oils are made into solid fats (shortening and hard margarine).
Vegetarian
Produced without using any ingredients sourced from meat, fish, fowl or eggs, in accordance with the founder’s philosophy and lifestyle.

Psyllium seed husks
Another great source of dietary fiber, which helps with things that wouldn’t be polite to discuss on the website of a company that makes breakfast cereal.

SmartBran™ Sweet Potato Casserole

Add an unusual twist to a traditional holiday favorite by mashing in chopped crystallized ginger. So simple and yet very exotic.

Serves 8