SmartBran™ Cereal

NEW! Toasted little heart-healthy nuggets packed with an impressive 13 grams of organic fiber per serving, blended from psyllium, oat bran, and wheat bran. Sugar and salt added with a light touch. Check out our SmartBran recipe pamphlet for more ways to add fiber to your diet.

Made with love and ...

Organic wheat bran, organic oat fiber, organic evaporated cane juice, organic psyllium seed husk, organic barley malt extract, organic oat bran, organic whole oat flour, sea salt.
Your rating: None Average: 4.8 (46 votes)
US Nutritional Facts

I love this cereal. However,

I love this cereal. However, I’ve just discovered that I have a wheat sensitivity, not sure if it’s full blown celiac sprue or just a sensitivity, but am finding myself needing to find a new cereal. Anyway, I am wondering if there’s any chance this kind of cereal will ever be produced in a gluten free version? Your gluten free cereals list seems to have lots of “kiddy” cereals, but not much for those of us who like more “adult” cereals :)

Hi Kris! Thanks for

Hi Kris! Thanks for contacting us about our products. You may wish to try our Whole O’ s, Mesa Sunrise Flakes and Crispy Rice for some tasty more “adult” gluten-free cereal option. We have passed along your suggestion to our Brand Team. All the best, Heather, Brand Ambassador, Hemp Plus Granola lover

I love this cereal!!! Can you

I love this cereal!!! Can you please sell it in Ithaca, NY?!

Thanks so much for your

Thanks so much for your interest in one of our products. If you are unable to get this product at your local store, you might want to ask them to place a special order for you. Many Nature’s Path products are available online. Otherwise, you can always order our products online through our online U.S. distributor, World Pantry at http://www.worldpantry.com/cgi-bin/ncommerce3/ExecMacro/naturespath/shopping.d2w/report All the best, Heather, Brand Ambassador, Hemp Plus Granola lover

3 grams of soluble fiber and

3 grams of soluble fiber and still tastes great!  I’m an avid Nutrition Facts reader when shopping and can’t easily find this amount of soluble fiber in one serving of anything that comes from a box.  I am trying to control cholesterol w/o the drugs and was very happy to find the Smart Bran cereal in Whole Foods.  

I actually expected this

I actually expected this cereal to be pretty bland when I tried it. The reason did try it was because of its high fiber to carb ratio. The cereal is great! It has a sweet twang that I did not expect and I love it. You can sprinkle this in applesauce, yogurt or even on top of your ice cream for a crunchy treat. Good job, Nature’s Path!

Hi there! It’s fantastic to

Hi there! It’s fantastic to hear that you are loving our cereal as much as we do. All the best, Heather, Brand Ambassador, Hemp Plus Granola lover

I also found this product by

I also found this product by accident at Whole Foods while looking for cereals with more than 7grams of fiber per serving.  I am a cereal addict anyway, but have been struggling with belly problems lately.  I only bought 1 box of SmartBran expecting it to taste horrible- thought I’d suffer through it for the sake of my health.  THANK-YOU!!!!  SmartBran is delicious and has 13gr of fiber and is only 2 weight watchers points!  I am a BIG FAN ;-)

Great to hear that you are

Great to hear that you are loving our delicious and healthy Smart Bran Cereal! All the Best, Heather, Brand Ambassador, Hemp Plus Granola lover

PLEASE can you bring all of

PLEASE can you bring all of your cereals especially smart bran over to south africa FAST! I cant wait to try it out! :)

Thank you very much for your

Thank you very much for your feedback. We love that you are so excited to access our products and have passed your request onto the South African exporter/ distributor! Best, Kyla, Brand Ambassador, Gorilla Munch addict.

I have been struggling with

I have been struggling with constipation for all my life, these days I am pregnant and have been suffering double. THANK YOU SOOOOOO MUCH for coming out with this cereal. I was so lucky to discover it at Whole Foods 5 months ago. It has TOTALLY releaved my constipation problem while at the same time I feel good about what I am putting in my body for my baby. I am so glad I did not have to result to the popular high fiber brand which is full of high fructose corn syrup and other hidden ingredients. My husband who also suffers from constipation and high cholesterol problems also started taking it. Thank you Nature’s Path, wish there were more conscientious companies out there! Chicago

Hi there, thanks for taking

Hi there, thanks for taking the time to write to us. We are happy to hear that our SmartBran™ Cereal is helping your dietary issues! Best, Kyla, Brand Ambassador, Gorilla Munch Addict

I LOVE THIS SMART BRAN ! BEST

I LOVE THIS SMART BRAN ! BEST IN THE WORLD ! Thank you to who -ever invented this stuff ! : ) I tried Almond Breeze with Smart Bran and it was so good i have told everyone and tweeted about it on twitter : )

Hi there! Thanks for sharing

Hi there! Thanks for sharing your love of our SmartBran™ Cereal! We are so happy to hear that you are spreading the good news! Best, Kyla, Brand Ambassador, Gorilla Munch Addict

I went looking for an

I went looking for an alternative to other high fiber cereals when I saw they had aspartame in them, which was a shock. I found this and it has now become a standard part of my breakfast. I mix it with partially thawed frozen blueberries and vanilla greek yogurt for a creamy, crunchy, slightly sweet treat to start my day.

I love this cereal but is

I love this cereal but is there any way to make it gluten free and corn free? Sprinkle this on Greek yogurt and fruit. It adds a nice crunch.

just wondered if the

just wondered if the ingredients had changed recently? I love this product but my last couple of boxes tasted slightly sweeter than usual. Thanks.

Tried this on vacation, and

Tried this on vacation, and loved it, but can’t find it in any store in my area!!!!

Great to hear you love our

Great to hear you love our Smart Bran cereal. Nicolette in Consumer Services will be happy to help you locate this product in your area. Get in touch at ConsumerServices@naturespath.com Best, Kyla, Brand Ambassador, Gorilla Munch Addict

I thought I had to add nuts

I thought I had to add nuts or fruit but was totally surprised by the great taste! It is truly a stand alone cereal. Great Job!

Thanks Ron, we think so too!

Thanks Ron, we think so too! All the best, Kyla, Brand Ambassador, Gorilla Munch Addict

Big round of applause for

Big round of applause for this awesome, great tasting and satisfying cereal, which I enjoy both as meals and snacks. Love it with lowfat blueberry kefir… I was so fed up with the so called good-for-you cereals loaded with sugar and all kinds of unpronouncable ingredients, or they taste like cardboard…. Smart Bran is now the only cereal I will eat. THANK YOU!

This is my new favorite

This is my new favorite cereal! So delishous and so many health benefits! But like all healthy foods; I only wish it were easier to find…

Great cereal. Please add an

Great cereal. Please add an ECO PAC version!

yes, please do! i love this

yes, please do! i love this cereal!

Happy to hear you’re both

Happy to hear you’re both loving the Smart Bran! I’ve forwarded your request for an Eco Pac version of this heart-healthy cereal to our Brand Manager for consideration. All the best, Kyla, Brand Ambassador, Gorilla Munch Addict

I think I’ve tried just about

I think I’ve tried just about every Nature’s Path cereal there is at this point, and I’ve got to say, I LOVE this one! Instant favorite. I really, really want the Eco Pac version of this as well! I would buy this by the barrel if it was possible.

Love this stuff! I have to do

Love this stuff! I have to do low carb to control my blood glucose and have a hard time finding something to sub for cereal and crunchy stuff. The amount of fiber in this product results in a very low net carb count. I eat it as a snack. Looking forward to trying some of the recipes.

Hi Chris, thanks for taking

Hi Chris, thanks for taking the time to write. I’m glad to hear you like our SmartBran. The recipes are really delicious, I love including more cereal in my day! All the best, Leah, Nature’s Path Brand Ambassador.

This new cereal is FABULOUS.

This new cereal is FABULOUS. Great (might I say perfect?) taste—yes, I don’t know how they did it, but this cereal tastes great compared to ANY kind of cereal and definately unlike other “high fiber” cereals. You can certainly eat this one right from the box and great taste. NOT overly sweet. Lower calorie which i important to me (90 cal. per serving and the serving size is realistic). Excellent fiber-to-calorie balance. My new favorite cereal hands down. Thanks Nature’s Path!

I also started this SMART

I also started this SMART BRAN with psyllium and oatbran, It has changed my life,literally. i’ve shared this several other people,with the same results. WOW! keep it coming, WONDERFUL product.

I have IBS and was told by my

I have IBS and was told by my dietician to try Allbran buds but the high calorie value and unnatural ingredients prevented me from doign so. I was so happy to find this comprable product but with less calories and all natural ingredients! I sprinkle it on fruit and yogurt! It’s filling and tastes wonderful!

I just purchased this cereal

I just purchased this cereal for the first time and have fallen in love with it. Not only is it amazing in that its organic, low in calories, and has such a high amount of fiber per seving, its absolutely delicious. Thanks for this wonderful new product!

Thanks, great to hear! Here

Thanks, great to hear! Here are some great recipes you can make with the Smart Bran, to make sure you’re getting enough fiber throughout the day: www.naturespath.com/recipes Best, Kylie, Brand Ambassador, Panda Puff addict

The Smart Bran Pumpkin Pie

The Smart Bran Pumpkin Pie recipe was delicious! What a great vegan treat.

I recently bought this cereal

I recently bought this cereal and enjoy it very much. It’s a quick, easy way to add more fiber to my diet as well. Once you get past the look, which reminds me of rabbit pellets or something…..it’s quite enjoyable. I was surprised that a high fiber cereal actually tasted decent. Thanks for offering this product.

I have to lower my

I have to lower my cholesterol and tried a few other high fiber cereals that tasted terrible. I didn’t know what to expect with this but was pretty much thinking it would be horrible, but at least really high in fiber. I was shocked and REALLY happy that it tastes GREAT. i would actually eat this if I wasn’t watching my cholesterol. Tip: I have it with unsweetened vanilla flavored almond milk. It’s just out of this world!

Thanks for your new product

Thanks for your new product Smart Bran. It’s the first high fiber (especially soluble fiber) that one does not have to be a horse with a feed bag to really enjoy. Great texture, quality and flavor. I was happy to find it at my local Whole Foods store. Thought I would give it a try. Now I’m hooked. Edward Washington, DC

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  • High Fiber
    Contains 20% or more of the Daily Value (DV) to describe protein, vitamins, minerals, dietary fiber, or potassium per reference amount.
  • Low Sodium
    140 mg or less per reference amount (and per 50 g if reference amount is small).
  • No Trans Fat
    There are no (zero grams) trans fats present in this item. Trans fats are formed when liquid oils are made into solid fats (shortening and hard margarine).
  • Vegetarian
    Produced without using any ingredients sourced from meat, fish, fowl or eggs, in accordance with the founder’s philosophy and lifestyle.
  • Psyllium seed husks
    Another great source of dietary fiber, which helps with things that wouldn’t be polite to discuss on the website of a company that makes breakfast cereal.

SmartBran™ Apple-Cranberry Crumble

SmartBran™ Apple-Cranberry Crumble

Everyone thinks of apples and cranberries as autumn delights, the foods we associate with Thanksgiving. But since they are both so readily available, there’s no need to wait for a holiday to prepare this simple, homey, vegan dessert that has an elegant surprise inside: chopped, crystallized ginger.

Yield: Serves 6 to 8

At Nature’s Path we recommend you use organic ingredients whenever possible.

SmartBran™ Pumpkin Pie

SmartBran™ Pumpkin Pie

Grinding SmartBran™ cereal to a coarse meal together with flour and pumpkin seeds creates the base for an unusually delicious, high fiber pie crust.

Preparing a vegan Thanksgiving?  This dairy- and egg-free pumpkin pie is the ideal way to end the meal.

Yield: Serves 8

At Nature’s Path we recommend you use organic ingredients whenever possible.

This recipe was created especially for Nature’s Path® by Lorna Sass, the award-winning cookbook author of Whole Grains, Every Day, Every Way and Whole Grains for Busy People.
  

SmartBran™ Chocolate Fudge Cupcakes

SmartBran™ Chocolate Fudge Cupcakes

Who can resist a vegan cupcake that boasts the double chocolate threat of cocoa powder and chocolate chips? The espresso powder, although optional, tricks the taste buds and deepens the chocolate flavor. Additional chocolate chips sprinkled on top melt to create an instant frosting.

Yield: 12 cup cakes

At Nature’s Path we recommend you use organic ingredients whenever possible.

SmartBran™ Whole Wheat Raisin Cookies

SmartBran™ Whole Wheat Raisin Cookies

Cookies and raisins seem to have gone together since the beginning of cookie history.  These guilt-free vegan delights get a good deal of their sweetness from apple juice and a healthy boost of fiber from SmartBran™ cereal.

Yield: Makes about 2 dozen soft, chewy cookies

At Nature’s Path we recommend you use organic ingredients whenever possible.

This recipe was created especially for Nature’s Path® by Lorna Sass, the award-winning cookbook author of Whole Grains, Every Day, Every Way and Whole Grains for Busy People.
  

SmartBran™ Fruit & Flax Muffins

SmartBran™ Fruit & Flax Muffins

If you’re wanting to boost the fiber in your diet–and who isn’t–these fruit-sweetened vegan muffins are for you. Each one packs in 5 grams of dietary fiber and 4 grams of protein. Great for breakfast or a healthy snack.

Yield: 12 muffins

At Nature’s Path we recommend you use organic ingredients whenever possible.

This recipe was created especially for Nature’s Path® by Lorna Sass, the award-winning cookbook author of Whole Grains, Every Day, Every Way and Whole Grains for Busy People.

SmartBran™ Curried Squash Soup

SmartBran™ Curried Squash Soup

Not only does SmartBran ™ boost your fiber intake, but it adds body and a beautiful sheen to this Indian-inspired soup. Using frozen, pureed squash makes this recipe especially quick and easy to prepare.

Yield: Serves 6

At Nature’s Path we recommend you use organic ingredients whenever possible.

This recipe was created especially for Nature’s Path® by Lorna Sass, the award-winning cookbook author of Whole Grains, Every Day, Every Way and Whole Grains for Busy People.

Black Bean Salad with SmartBran™ Mediterranean Salad Toss

Black Bean Salad

A quickly assembled salad that is glorious to behold, thanks to its slivers of purple cabbage and flecks of carrot against the backdrop of black beans.

The SmartBrain ™ Salad Toss is a fiber-packed condiment that can be used instead of croutons.

Serves 4

At Nature’s Path we recommend you use organic ingredients whenever possible.

This recipe was created especially for Nature’s Path® by Lorna Sass, the award-winning cookbook author of Whole Grains, Every Day, Every Way and Whole Grains for Busy People.
  

SmartBran™ Mediterranean Salad Toss

SmartBran™ Mediterranean Salad Toss

Use these crisp, zesty, nutritious nuggets instead of croutons to add lots of fiber and great taste to your green salads.

Yield: 1 c. (recipe may be doubled)

At Nature’s Path we recommend you use organic ingredients whenever possible.

This recipe was created especially for Nature’s Path® by Lorna Sass, the award-winning cookbook author of Whole Grains, Every Day, Every Way and Whole Grains for Busy People.
  

SmartBran™ Sweet Potato Casserole

SmartBran™ Sweet Potato Casserole

Add an unusual twist to a traditional holiday favorite by mashing in chopped crystallized ginger. So simple and yet very exotic.

Yields: Serves 8

At Nature’s Path we recommend you use organic ingredients whenever possible.

This recipe was created especially for Nature’s Path® by Lorna Sass, the award-winning cookbook author of Whole Grains, Every Day, Every Way and Whole Grains for Busy People.

Nutrition facts shown here and on the box may vary. This is because product packaging is frequently changed, therefore the information on the box reflects the most accurate and up-to-date nutritional information.

I love this cereal. However,

I love this cereal. However, I’ve just discovered that I have a wheat sensitivity, not sure if it’s full blown celiac sprue or just a sensitivity, but am finding myself needing to find a new cereal. Anyway, I am wondering if there’s any chance this kind of cereal will ever be produced in a gluten free version? Your gluten free cereals list seems to have lots of “kiddy” cereals, but not much for those of us who like more “adult” cereals :)

Hi Kris! Thanks for

Hi Kris! Thanks for contacting us about our products. You may wish to try our Whole O’ s, Mesa Sunrise Flakes and Crispy Rice for some tasty more “adult” gluten-free cereal option. We have passed along your suggestion to our Brand Team. All the best, Heather, Brand Ambassador, Hemp Plus Granola lover

I love this cereal!!! Can you

I love this cereal!!! Can you please sell it in Ithaca, NY?!

Thanks so much for your

Thanks so much for your interest in one of our products. If you are unable to get this product at your local store, you might want to ask them to place a special order for you. Many Nature’s Path products are available online. Otherwise, you can always order our products online through our online U.S. distributor, World Pantry at http://www.worldpantry.com/cgi-bin/ncommerce3/ExecMacro/naturespath/shopping.d2w/report All the best, Heather, Brand Ambassador, Hemp Plus Granola lover

3 grams of soluble fiber and

3 grams of soluble fiber and still tastes great!  I’m an avid Nutrition Facts reader when shopping and can’t easily find this amount of soluble fiber in one serving of anything that comes from a box.  I am trying to control cholesterol w/o the drugs and was very happy to find the Smart Bran cereal in Whole Foods.  

I actually expected this

I actually expected this cereal to be pretty bland when I tried it. The reason did try it was because of its high fiber to carb ratio. The cereal is great! It has a sweet twang that I did not expect and I love it. You can sprinkle this in applesauce, yogurt or even on top of your ice cream for a crunchy treat. Good job, Nature’s Path!

Hi there! It’s fantastic to

Hi there! It’s fantastic to hear that you are loving our cereal as much as we do. All the best, Heather, Brand Ambassador, Hemp Plus Granola lover

I also found this product by

I also found this product by accident at Whole Foods while looking for cereals with more than 7grams of fiber per serving.  I am a cereal addict anyway, but have been struggling with belly problems lately.  I only bought 1 box of SmartBran expecting it to taste horrible- thought I’d suffer through it for the sake of my health.  THANK-YOU!!!!  SmartBran is delicious and has 13gr of fiber and is only 2 weight watchers points!  I am a BIG FAN ;-)

Great to hear that you are

Great to hear that you are loving our delicious and healthy Smart Bran Cereal! All the Best, Heather, Brand Ambassador, Hemp Plus Granola lover

PLEASE can you bring all of

PLEASE can you bring all of your cereals especially smart bran over to south africa FAST! I cant wait to try it out! :)

Thank you very much for your

Thank you very much for your feedback. We love that you are so excited to access our products and have passed your request onto the South African exporter/ distributor! Best, Kyla, Brand Ambassador, Gorilla Munch addict.

I have been struggling with

I have been struggling with constipation for all my life, these days I am pregnant and have been suffering double. THANK YOU SOOOOOO MUCH for coming out with this cereal. I was so lucky to discover it at Whole Foods 5 months ago. It has TOTALLY releaved my constipation problem while at the same time I feel good about what I am putting in my body for my baby. I am so glad I did not have to result to the popular high fiber brand which is full of high fructose corn syrup and other hidden ingredients. My husband who also suffers from constipation and high cholesterol problems also started taking it. Thank you Nature’s Path, wish there were more conscientious companies out there! Chicago

Hi there, thanks for taking

Hi there, thanks for taking the time to write to us. We are happy to hear that our SmartBran™ Cereal is helping your dietary issues! Best, Kyla, Brand Ambassador, Gorilla Munch Addict

I LOVE THIS SMART BRAN ! BEST

I LOVE THIS SMART BRAN ! BEST IN THE WORLD ! Thank you to who -ever invented this stuff ! : ) I tried Almond Breeze with Smart Bran and it was so good i have told everyone and tweeted about it on twitter : )

Hi there! Thanks for sharing

Hi there! Thanks for sharing your love of our SmartBran™ Cereal! We are so happy to hear that you are spreading the good news! Best, Kyla, Brand Ambassador, Gorilla Munch Addict

I went looking for an

I went looking for an alternative to other high fiber cereals when I saw they had aspartame in them, which was a shock. I found this and it has now become a standard part of my breakfast. I mix it with partially thawed frozen blueberries and vanilla greek yogurt for a creamy, crunchy, slightly sweet treat to start my day.

I love this cereal but is

I love this cereal but is there any way to make it gluten free and corn free? Sprinkle this on Greek yogurt and fruit. It adds a nice crunch.

just wondered if the

just wondered if the ingredients had changed recently? I love this product but my last couple of boxes tasted slightly sweeter than usual. Thanks.

Tried this on vacation, and

Tried this on vacation, and loved it, but can’t find it in any store in my area!!!!

Great to hear you love our

Great to hear you love our Smart Bran cereal. Nicolette in Consumer Services will be happy to help you locate this product in your area. Get in touch at ConsumerServices@naturespath.com Best, Kyla, Brand Ambassador, Gorilla Munch Addict

I thought I had to add nuts

I thought I had to add nuts or fruit but was totally surprised by the great taste! It is truly a stand alone cereal. Great Job!

Thanks Ron, we think so too!

Thanks Ron, we think so too! All the best, Kyla, Brand Ambassador, Gorilla Munch Addict

Big round of applause for

Big round of applause for this awesome, great tasting and satisfying cereal, which I enjoy both as meals and snacks. Love it with lowfat blueberry kefir… I was so fed up with the so called good-for-you cereals loaded with sugar and all kinds of unpronouncable ingredients, or they taste like cardboard…. Smart Bran is now the only cereal I will eat. THANK YOU!

This is my new favorite

This is my new favorite cereal! So delishous and so many health benefits! But like all healthy foods; I only wish it were easier to find…

Great cereal. Please add an

Great cereal. Please add an ECO PAC version!

yes, please do! i love this

yes, please do! i love this cereal!

Happy to hear you’re both

Happy to hear you’re both loving the Smart Bran! I’ve forwarded your request for an Eco Pac version of this heart-healthy cereal to our Brand Manager for consideration. All the best, Kyla, Brand Ambassador, Gorilla Munch Addict

I think I’ve tried just about

I think I’ve tried just about every Nature’s Path cereal there is at this point, and I’ve got to say, I LOVE this one! Instant favorite. I really, really want the Eco Pac version of this as well! I would buy this by the barrel if it was possible.

Love this stuff! I have to do

Love this stuff! I have to do low carb to control my blood glucose and have a hard time finding something to sub for cereal and crunchy stuff. The amount of fiber in this product results in a very low net carb count. I eat it as a snack. Looking forward to trying some of the recipes.

Hi Chris, thanks for taking

Hi Chris, thanks for taking the time to write. I’m glad to hear you like our SmartBran. The recipes are really delicious, I love including more cereal in my day! All the best, Leah, Nature’s Path Brand Ambassador.

This new cereal is FABULOUS.

This new cereal is FABULOUS. Great (might I say perfect?) taste—yes, I don’t know how they did it, but this cereal tastes great compared to ANY kind of cereal and definately unlike other “high fiber” cereals. You can certainly eat this one right from the box and great taste. NOT overly sweet. Lower calorie which i important to me (90 cal. per serving and the serving size is realistic). Excellent fiber-to-calorie balance. My new favorite cereal hands down. Thanks Nature’s Path!

I also started this SMART

I also started this SMART BRAN with psyllium and oatbran, It has changed my life,literally. i’ve shared this several other people,with the same results. WOW! keep it coming, WONDERFUL product.

I have IBS and was told by my

I have IBS and was told by my dietician to try Allbran buds but the high calorie value and unnatural ingredients prevented me from doign so. I was so happy to find this comprable product but with less calories and all natural ingredients! I sprinkle it on fruit and yogurt! It’s filling and tastes wonderful!

I just purchased this cereal

I just purchased this cereal for the first time and have fallen in love with it. Not only is it amazing in that its organic, low in calories, and has such a high amount of fiber per seving, its absolutely delicious. Thanks for this wonderful new product!

Thanks, great to hear! Here

Thanks, great to hear! Here are some great recipes you can make with the Smart Bran, to make sure you’re getting enough fiber throughout the day: www.naturespath.com/recipes Best, Kylie, Brand Ambassador, Panda Puff addict

The Smart Bran Pumpkin Pie

The Smart Bran Pumpkin Pie recipe was delicious! What a great vegan treat.

I recently bought this cereal

I recently bought this cereal and enjoy it very much. It’s a quick, easy way to add more fiber to my diet as well. Once you get past the look, which reminds me of rabbit pellets or something…..it’s quite enjoyable. I was surprised that a high fiber cereal actually tasted decent. Thanks for offering this product.

I have to lower my

I have to lower my cholesterol and tried a few other high fiber cereals that tasted terrible. I didn’t know what to expect with this but was pretty much thinking it would be horrible, but at least really high in fiber. I was shocked and REALLY happy that it tastes GREAT. i would actually eat this if I wasn’t watching my cholesterol. Tip: I have it with unsweetened vanilla flavored almond milk. It’s just out of this world!

Thanks for your new product

Thanks for your new product Smart Bran. It’s the first high fiber (especially soluble fiber) that one does not have to be a horse with a feed bag to really enjoy. Great texture, quality and flavor. I was happy to find it at my local Whole Foods store. Thought I would give it a try. Now I’m hooked. Edward Washington, DC