Optimum® Blueberry Cinnamon Cereal

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Optimum® Blueberry Cinnamon Cereal

Made with love and ...

Organic whole wheat meal, organic wheat bran, organic evaporated cane juice, organic soy flour, organic flax, organic puffed Kamut® Khorasan wheat, organic barley malt extract, organic soy fiber, organic oat bran, organic freeze dried blueberries, sea salt, organic cinnamon, tocopherols (natural vitamin E).

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The box of this cereal that I

Submitted by Anonymous (not verified) on July 22, 2010 - 06:58.

The box of this cereal that I just finished contained a total of 9 blueberries. The same thing applies to some of your other products. The amount of fruit in your products seems to have been reduced recently. I still like the products, but not as well as before. The name seems deceptive when only 9 berries are in a box.

I am sorry that your cereal

Submitted by Heather on July 22, 2010 - 13:37.

I am sorry that your cereal did not contain enough of the delicious blueberries. We meter them into the box by weight from a vibratory feeder. At times the blueberries join together. Non-organic companies use extra chemicals to separate the fruit which can impact their nutrition negatively. You’ll be happy to know that we’re bringing in new fruit feeder equipment designed to greatly improve our consistency! All the best, Heather, Brand Ambassador, Hemp Plus Granola lover

Optimum® Blueberry Cinnamon

Submitted by John Gellatly (not verified) on July 19, 2010 - 18:01.

Optimum® Blueberry Cinnamon Cereal rocks! Picked it up randomly one day at Costco after reading the nutrition label and realizing it won’t kill me as quickly as eating fast food at drive throughs for breakfast. Have lost six pounds in just a few weeks eating this and trying to eat balanced food the rest of the day too. Please keep this formula for sale until I am 103! Only 56 years to go …

Hi John! We love hearing that

Submitted by Heather on July 22, 2010 - 14:30.

Hi John! We love hearing that you are getting healthier while enjoying our fantastic products! Wishing you the best over the next 56 years, Heather, Brand Ambassador, Hemp Plus Granola lover.

In the military and my wife

Submitted by Anonymous (not verified) on June 24, 2010 - 16:40.

In the military and my wife would send me cases of the Old Optimum Power and it became a favorite of everyone in my unit. New formula is not nearly as good —please bring back the old formula…..Help the Troops! :)

Hey there! Thanks for taking

Submitted by Kyla on June 29, 2010 - 12:01.

Hey there! Thanks for taking the time to write us. Optimum Power was changed to make it even healthier by lowering the sugar content, increasing protein and making the fiber content more digestible. We’re sorry that you and your fellow troops miss Optimum Power, but we are always trying listen to our customers and provide the best, tastiest, and healthiest cereal possible. Best, Kyla, Brand Ambassador, Gorilla Munch Addict

After being disappointed with

Submitted by Darrell (not verified) on June 30, 2010 - 22:05.

After being disappointed with the new Blueberry Cinnamon blend for awhile, I’ve found that I like it more than the old. I visited the site because I suddenly can’t find Optimum Blueberry Cinnamon at King Soopers (Kroger) stores in the Denver area and I was worried that it was discontinued. It might be a good idea to have a list of chains where you can buy these products on this site. King Soopers has never carried some of the other flavors that get even higher ratings than Blueberry. Safeway has never carried Optimum here in Colorado. Thanks for your wonderful products, but it’s too bad you can’t push them onto the shelves a bit more.

Thanks for the feedback

Submitted by Kyla on July 11, 2010 - 23:54.

Thanks for the feedback Darrell, I’ll be sure to pass it on. To find a retailer near you go to http://www.naturespath.com/find-retailer. All the best, Kyla, Brand Ambassador, Gorilla Munch Addict

Hi, first of all i like your

Submitted by Anonymous (not verified) on June 22, 2010 - 04:17.

Hi, first of all i like your cereal its really good my only complaint would be that on some websites its still listed as having vitamin b12 and folic acid, including amazon. As a vegetarian I started eating this cereal thinking I was obtaining my b12 and folic acid too later find out it wasnt so. Just something for you to take notice. Thank you.

Hi there, thanks for taking

Submitted by Kyla on June 29, 2010 - 16:27.

Hi there, thanks for taking the time to share your thoughts with us. Best, Kyla, Brand Ambassador, Gorilla Munch Addict

Please, please, please bring

Submitted by Joy (not verified) on June 14, 2010 - 13:40.

Please, please, please bring back the original Optimum Power!!! The new version may have less sugar, but to me it seems so sickeningly sweet, and the cinnamon is just not at all pleasant. It is definintely NOT the same great taste as promised on the box. I just threw out the rest of my “improved” box - just can’t eat this stuff. I’m truly disappointed.

Hi Joy, thank you for sharing

Submitted by Kyla on June 29, 2010 - 16:32.

Hi Joy, thank you for sharing your thoughts with us. We are sorry to hear that the Optimum Blueberry Cinnamon cereal did not meet your expectations. Your comments about the product have been passed along to the brand manager. Best, Kyla, Brand Ambassador, Gorilla Munch Addict

I agree. The original was so

Submitted by Kim (not verified) on June 17, 2010 - 08:52.

I agree. The original was so much better.

Hi Kim, thanks for sharing

Submitted by Kyla on June 29, 2010 - 16:42.

Hi Kim, thanks for sharing your thoughts with us. Best, Kyla, Brand Ambassador, Gorilla Munch Addict

I find that this cereal

Submitted by Anonymous (not verified) on June 6, 2010 - 14:52.

I find that this cereal tastes even better with boiled milk! I have no clue why it just does!

Hey there, thanks for

Submitted by Kyla on June 29, 2010 - 16:44.

Hey there, thanks for sharing! Best, Kyla, Brand Ambassador, Gorilla Munch Addict

I love this cereal but why is

Submitted by Dan L (not verified) on June 1, 2010 - 06:39.

I love this cereal but why is the inside bag so difficult to open? No other cereal has a bag that is super tough to open and then when you apply a little bit of force it awkwardly explore sending flax and flakes everywhere. I have this issue with every box I buy. Please please please change the inside bag. I’ll still buy the cereal but it would be nicer if opening it was such an arduous affair.

I agree 1000% percent! I

Submitted by Anonymous (not verified) on June 3, 2010 - 09:05.

I agree 1000% percent! I have to use a scissors to open it…but, you know, it is ALWAYS fresh and wonderful. I would love for it to be easier to open, but not at the expense of freshness…can we get it a bit easier to open AND retain freshness…please?

Why did you get rid of

Submitted by Megan Lea (not verified) on May 30, 2010 - 14:43.

Why did you get rid of Optimum Power? That cereal and the chiseled man on the back of its box was my motivation to get my day started. I have searched and searched for a suitable replacement, but nothing has the same great balance of taste and nutrition. Please bring this back!

I absolutely fell in love

Submitted by Pam the Original Optimum Power Lover (not verified) on May 26, 2010 - 11:43.

I absolutely fell in love with the original Optimum Power & everyone I’ve shared it with feels the same. I loved it for breakfast, especially with additional fresh or frozen blueberries, or any other time right out of the box…it’s the only cereal I’ve ever loved as a “snack”—-& the Blueberry Cinnamon version is pale in comparison. What was the reason for the new version? The only plus I can see is slightly less sugar…but I’d be happy to consume the extra 3g if I could have my Optimum Power back…

I’ve tried almost all the

Submitted by Anonymous (not verified) on May 20, 2010 - 11:12.

I’ve tried almost all the cereals available in Canada, and the original Optimum Plus was the best! After reading all the reviews, I see that many people agree with me. However, we cannot find it anymore. I’ve tried the other variations and was disappointed. Now I buy other brands. Please bring my cereal back!

Where are the strawberries? I

Submitted by Anonymous (not verified) on May 24, 2010 - 11:03.

Where are the strawberries? I see strawberries.

WHY are there strawberries on

Submitted by Anonymous (not verified) on May 16, 2010 - 22:19.

WHY are there strawberries on the of a blueberry cereal? I was slightly disappointed when I pour a bowl of cereal today…

Hi, I’m sure you’re tired of

Submitted by Lee-Ann (not verified) on May 16, 2010 - 11:47.

Hi, I’m sure you’re tired of ‘hearing’ this as you seem to ‘hear’ it all the time, according to the vast number of similar comments on this website, but please bring back the original Optimum Power Breakfast Cereal. I have tried the new version, but it pales greatly in comparison. There just isn’t the same consistency or amount of fibre in this new un-improved version. I loved the original Optimum Power Breakfast cereal and it was the only breakfast cereal that I actually made a point of buying at the supermarket. Now, I don’t even purchase Nature’s Path products. I understand that you wanted to make it more ‘digestible’ for some consumers, but wouldn’t the smart business move be to ‘corner the market’ by having both the original and new version on store shelves? Just a thought as I hate to see an incredible health product just vanish into thin air.

My family is trying this

Submitted by Nicole (not verified) on May 14, 2010 - 06:35.

My family is trying this cereal for the first time and we love it! Including our 1 ½ yr old daughter! We did notice the blueberries settle to the bottom so make sure you shake up the box before pouring your first bowl.

My dad got this cereal for me

Submitted by Joey (not verified) on May 2, 2010 - 06:25.

My dad got this cereal for me because I like blueberries but he said he bought it because it is good for me. What happened to the blueberries? I like the cereal but there was only two blueberries in my bowl. My dad and I looked at the rest of the cereal and there were like two or three more in the bag. So, what’s the deal???? :* (

Hi Joey, thanks for your

Submitted by Kyla on May 13, 2010 - 12:57.

Hi Joey, thanks for your feedback. We are really sorry that you didn’t get a more generous serving of blueberries in your box of cereal. Sometimes our machines don’t distribute the blueberries evenly. We are always trying to improve, so your comments are appreciated! Best, Kyla, Brand Ambassador, Gorilla Munch Addict

I wish you hadn’t

Submitted by Frances (not verified) on March 20, 2010 - 13:29.

I wish you hadn’t reformulated Optimum Power. The flavour’s still there, but the cereal strands are wrong, wrong, wrong. They’re too hard. They’re just not right in the mouth. Really rattles me first thing in the AM. What are they made of… wheat paste, no bran? The original strands were perfect. Why do manufacturers always mess with a good thing?

Hello Nature’s Path, I am

Submitted by Kristin (not verified) on March 5, 2010 - 17:24.

Hello Nature’s Path, I am dismayed to discover that you are no longer making the original Optimum Power cereal. It was our favorite cereal, and I was wondering why I was unable to find it anymore. I have tried the Optimum Blueberry Cinnamon and do not like it at all. To me, it has lost the essential elements that made Optimum Power great. Please, PLEASE, PLEASE bring back the original Optimum Power! Thanks, Kristin

Please bring back the old

Submitted by Mimi (not verified) on March 1, 2010 - 13:13.

Please bring back the old Optimum Power. This new blueberry cereal doesn’t have the flax seeds that I so loved in the original.

I grabbed a box of these when

Submitted by Steve (not verified) on February 24, 2010 - 20:37.

I grabbed a box of these when it was on sale and I can’t say I don’t love it. I think the level of sugar coating can be reduced though to make it even a healthier choice.

I don’t understand how you

Submitted by Diane (not verified) on February 11, 2010 - 18:16.

I don’t understand how you can name this Optimum BLUEBERRY Cinnamon when there are only 5 blueberries in the entire box!!!!!!!!!!!!!!!

Hi Diane, we’re really sorry

Submitted by Kyla on February 12, 2010 - 13:02.

Hi Diane, we’re really sorry to hear that you didn’t get a more substantial serving of blueberries in your box. Please accept our apology, as sometimes our machines don’t distribute the blueberries evenly. We are always looking to improve, so thank you very much for your feedback! Best, Kyla, Brand Ambassador, Gorilla Munch Addict

I am looking to reduce my

Submitted by Sharon (not verified) on February 8, 2010 - 13:51.

I am looking to reduce my sodium intake, not increase it. There is no need to add so much salt to breakfast cereal. I won’t be buying this product until the salt is greatly reduced or eliminated.

Hi Sharon, We’re sorry you

Submitted by Kyla on February 9, 2010 - 16:30.

Hi Sharon, We’re sorry you don’t approve of the sodium content in our Optimum cereal. Please try some of our low sodium cereals like our Smart Bran: http://www.naturespath.com/products/cold-cereals/smartbran-cereal Also, to learn more about a low sodium diet and some of our low-sodium products, check out our low-sodium page: http://www.naturespath.com/eat-well/low-sodium-diet Best, Kyla, Brand Ambassador, Gorilla Munch Addict

This is seriously the best

Submitted by Anonymous (not verified) on January 28, 2010 - 10:09.

This is seriously the best cereal i’ve ever had. I would like to see a few more blueberries. I maybe get 2-3 per bowlful. (Canadian Version) Is there somewhere to get the full nutrional information spectrum? Thanks

I love the new formulation of

Submitted by Anonymous (not verified) on December 28, 2009 - 19:12.

I love the new formulation of this cereal. Keep it up!

Hello, glad to hear you like

Submitted by leah on January 4, 2010 - 14:27.

Hello, glad to hear you like the cereal and thanks for taking the time to write us! All the best, Leah, Nature’s Path Brand Ambassador.

Something is fishy here. I

Submitted by Anonymous (not verified) on December 14, 2009 - 11:54.

Something is fishy here. I noticed while reading this web-site’s “Our Story” page that in the year 2000 Optimum Power hit the markets and as your page tells us “Optimum™ Power was a huge success and became the #1 organic cereal in North America in a matter of months”. Why only 9 years later is it gone? I’d like to know more about this reply from Teah, N.P’s ambassador: “Optimum Power was changed to make it even healthier by lowering the sugar content, increasing protein & making the fiber content more digestible. In addition, organic foods have to abide by strict government rules about the addition of synthetic nutrients or the food would not be considered 100 % organic, therefore we need to make sure that all of the ingredients we use are organic and on occasion certain ingredients are more available than others” What ingredients are you talking about? Can someone tell me what “synthetic ingredients” where in the former and good tasting “Organic” Optimum Power. Did those ingredients pose a health threat to consumers? And what ingredients are no longer available that warrant no further production of a cereal that seemed to be very poplular?

Hello, and thanks for taking

Submitted by leah on December 14, 2009 - 12:55.

Hello, and thanks for taking the time to write us. All our products are currently certified organic. Nature’s Path Optimum Power Cereal contained the vitamins and minerals calcium carbonate, folic acid and vitamin B-12. We no longer fortify this or any Nature’s Path product. Hope this helps, all the best, Leah, Nature’s Path Brand Ambassador.

PLEASE BRING BACK POWER! I

Submitted by Anonymous (not verified) on November 24, 2009 - 14:40.

PLEASE BRING BACK POWER! I just ran out of my last box of Optimum Power Breakfast and sadly realized I can’t get it anymore, originally I started to eat it because of the 100% Vitamin B-12 and Folic Acid but it had a great taste and kept me going for the morning so I stocked up. Please bring back the OPTIMUM POWER !

Hi, thanks for the comment.

Submitted by leah on November 30, 2009 - 11:34.

Hi, thanks for the comment. We’re taking note of all of the issues with the new version of Optimum Power, but we do not have any plans to bring back the old formula at this time. All the best, Leah, Nature’s Path Brand Ambassador.

If you are really are

Submitted by Bobbie Diaz (not verified) on November 19, 2009 - 16:33.

If you are really are serious about losing weight, try eating the right food instead of dieting, as i have lost 125 pounds in 15 months eating this product!

Hi Bobby, thanks for writing

Submitted by leah on November 23, 2009 - 17:09.

Hi Bobby, thanks for writing us. Congratulations on eating right! We’re so glad we can be a part of your success. All the best, Leah, Nature’s Path Brand Ambassador.

I actually like the new

Submitted by Greg (not verified) on November 17, 2009 - 17:01.

I actually like the new formula!

Hi Greg, thanks for letting

Submitted by leah on November 19, 2009 - 12:55.

Hi Greg, thanks for letting us know! All the best, Leah, Nature’s Path Brand Ambassador.

This is actually my favorite

Submitted by Tammy (not verified) on November 11, 2009 - 19:09.

This is actually my favorite cereal of all time. I think the blueberry content is just perfect, and it is not too sweet. Somehow, it is super-crunchy without it being rough.

I agree with most of the

Submitted by Anonymous (not verified) on October 16, 2009 - 10:57.

I agree with most of the other people here. Why did you stop making Optimum Power.? (just when I had some great coupons for discount too). I don’t like the new ‘replacement’ so I guess I’ll just have to go back to making my own cereal to get the high fibre I need and the taste that I like….please make my like easier and consider bringing this product back on the market - or is this a budget cut?

Hello and thanks for taking

Submitted by leah on November 10, 2009 - 11:23.

Hello and thanks for taking the time to write us. Optimum Power was changed to make it even healthier by lowering the sugar content, increasing protein & making the fiber content more digestible. In addition, organic foods have to abide by strict government rules about the addition of synthetic nutrients or the food would not be considered 100 % organic, therefore we need to make sure that all of the ingredients we use are organic and on occasion certain ingredients are more available than others. We’re sorry that you miss Optimum Power, but we are always trying listen to our customers and provide the best, tastiest, and healthiest cereal possible. All the best, Leah Nature’s Path Brand Ambassador.

Please, Please, Please bring

Submitted by Anonymous (not verified) on October 9, 2009 - 14:15.

Please, Please, Please bring back the old Optimum Power Cereal. It truly was the best!!! I stocked up on it and just ran out. The new version is OK but its too blah………please reconsider.

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High Fiber
Contains 20% or more of the Daily Value (DV) to describe protein, vitamins, minerals, dietary fiber, or potassium per reference amount.
Low Fat
3 g or less per reference amount (and per 50 g if reference amount is small).
No Trans Fat
There are no (zero grams) trans fats present in this item. Trans fats are formed when liquid oils are made into solid fats (shortening and hard margarine).
Vegetarian
Produced without using any ingredients sourced from meat, fish, fowl or eggs, in accordance with the founder’s philosophy and lifestyle.
Whole Grain
Whole grains or foods made from them contain all the essential parts and naturally-occurring nutrients of the entire grain seed.

Kamut® grain
The only whole grain grainy enough to warrant its own trademark. It’s an ancient relative of wheat, and it’s also always organic. Now that’s our kind of whole grain.

Nutrition facts shown here and on the box may vary. This is because product packaging is frequently changed, therefore the information on the box reflects the most accurate and up-to-date nutritional information.