RAISING THE BAR

Nature’s Path and Andrew Weil M.D., Announce a Collaborative Effort to Launch a New Line of Organic Products

Richmond, BC – November 28, 2007 – Nature’s Path and Andrew Weil, M.D., share a commitment to improving the health and well-being of consumers and the environment, and now they share a new line of organic products that reflects their philosophies.

Nature’s Path, North America’s number one organic cereal manufacturer, is announcing its collaboration with Andrew Weil, M.D., world-renowned leader and pioneer in the field of integrative medicine.  These recognized authorities combine decades of expertise in their respective fields to provide unique, healthy and tasty organic products that follow Dr. Weil’s integrative approach and recommendations for optimum nutrition.  The first line of products created with this collaboration, Weil by Nature’s Path Pure Fruit & Nut Bars available now.  

 “Dr. Weil and Nature’s Path share similar values and goals - we both endeavor to continue to be recognized as trusted names that are socially and environmentally responsible and that provide healthy and nutritious options for consumers,” says Nature’s Path Founder, Arran Stephens. “Merging our common goals, expertise and authority is an exciting opportunity to reach more people with regard to health, organics, sustainability and good taste.”

Dr. Weil worked side-by-side with the Nature’s Path’s research and development team to help formulate the first in a series of innovative, co-branded products.  Weil by Nature’s Path Pure Fruit & Nut Bars use organic ingredients and stay true to the concepts of integrative nutrition.  All of the bars are organic, vegan, wheat free and contain no genetically modified organisms (GMO’s).
“I am proud to collaborate with Nature’s Path, a company that is actively engaged in making the world better,” says Dr. Weil, Founder and Director of the Program in Integrative Medicine at the College of Medicine, University of Arizona.  “Their dedication to making healthy, organic food products complements my philosophies on nutrition and our Weil by Nature’s Path line will provide consumers an increasing variety of healthy and nutritious choices.” The new bar line includes Chia Razz™, Banana Manna™, Goji Moji™, Chocolada Walnut™ and Pistachi-Oh!™. (See product fact sheet for more information)
About Andrew Weil, M.D.
Andrew Weil, M.D., is a world-renowned leader and pioneer in the field of integrative medicine, a healing oriented approach to health care which encompasses body, mind, and spirit.

Combining a Harvard education and a lifetime of practicing natural and preventive medicine, Dr Weil is the Founder and Director of the Program in Integrative Medicine (PIM) at the College of Medicine, University of Arizona, where he is also a Clinical Professor of Medicine and Professor of Public Health and the Lovell-Jones Professor of Integrative Rheumatology. Dr. Weil received both his medical degree and his undergraduate AB degree in biology (botany) from Harvard University. His national best-selling books include Healthy Aging and The Healthy Kitchen.
Andrew Weil, M.D., donates all of his after-tax profits from royalties from sales of Weil by Nature’s Path products directly to the Weil Foundation, a not-for-profit organization dedicated to supporting integrative medicine through training, education and research. For more information, visit: www.weilfoundation.org.

About Nature’s Path Organic Foods
Founded in 1985, Nature’s Path Organic Foods is headquartered in Richmond, British Columbia and employs over 300 people at its four facilities in Canada and the United States. The privately held, family-owned company produces breakfast foods, snacks and pasta sold in specialty foods stores and retailers in 31 countries around the world. The company’s innovative brands include Nature’s Path®, EnviroKidz®, LifeStream®, Optimum® and Weil by Nature’s Path.  Visit Nature’s Path online at www.naturespath.com.

Editors’ note:  Nature’s Path believes that sustainability is where our future lies as a people, a society and a company and we endeavor to minimize our ecological footprint while striving to maintain social, environmental and financial integrity.  This means that as a company we do not maintain systems that use up resources.  Thus most of the communication you receive from us will be electronic, but we are happy to send anything you request in hard copy form as well.   

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