Out of the “Box” Innovation with Nature’s Path’s New Eco-Friendly Packaging!

FOR IMMEDIATE RELEASE

Contact: Maria Emmer-Aanes maria@naturespath.com 778.248.8856

The new EnviroBox™ reduces packaging by 10 percent while promoting sustainability.

Richmond, BC – May 24, 2007 –Nature’s Path Organic Foods, North America’s number one organic cereal brand, is announcing that it is converting over 50 of its boxed cereals to the new EnviroBox™, a 10 percent reduction in packaging that saves water, energy and paperboard.
“We are committed to sustainability and showing leadership through constant innovation, efficiency and waste reduction,” said Arran Stephens, President and Founder of Nature’s Path Organic Foods. “The new EnviroBox™ is a natural move for us as a leader and innovator in our industry. If there are ways for us to reduce our packaging without compromising product quality or consumer value, we will always strive to be the first to bring it into the marketplace.”

In the fall of 2004, Nature’s Path launched twelve cereal box sku’s in the EnviroBox™ packaging saving water, energy and paperboard and removing tractor trailers from our nation’s highways. In an effort to achieve their sustainability goals, the company is taking it a step further with the conversion of over 50 more packaging sku’s, mid-June. With no reduction of cereal for the consumer (same net weight, just 10 percent less packaging), the conversion has numerous advantages for the environment including:

• 144 tons of paperboard saved

• 942,128 KwH of energy saved

• 1,318,979 gallons of water saved

• 400 tractor trailers removed from highways

“Our new EnviroBox is small way to promote big change in our journey along the path toward true sustainability.,” says Jyoti Stephens, daughter of Arran and the company’s Sustainability & Stewardship Manager. Jyoti steers Nature’s Path toward its role as a sustainability leader by helping teams within the company practice lean manufacturing techniques and packaging reductions.

Founded in 1985, Nature’s Path Organic Foods is headquartered in Richmond, British Columbia and employs over 300 people at its four facilities in Canada and the United States.  The privately held, family-owned company produces breakfast foods, snacks and pasta sold in specialty foods stores and retailers in 31 countries around the world.  The company’s innovative brands include Nature’s Path®, EnviroKidz®, LifeStream® and Optimum®.  Visit Nature’s Path online at www.naturespath.com .

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