Nature’s Path Provides Eco Friendly Packaging Alternatives

FOR IMMEDIATE RELEASE

Contact: Maria Emmer-Aanes, Nature’s Path
maria@naturespath.com / 604.248.8856

Jessica Vitale, Zeno Group
Jessica.vitale@zenogroup.com / 310.566.2285

AS ENVIRONMENTAL CONSCIOUSNESS GROWS AMONG CONSUMERS, NATURE’S PATH OFFERS GREENER WAYS TO START THE DAY

Nature’s Path Provides Eco Friendly Packaging Alternatives

Richmond, BC – September 5, 2007 – When it comes to preserving resources and protecting the environment, Nature’s Path Organic Foods, North America’s number one organic cereal brand, is thinking outside the box. Committed to sustainability, the company is offering many of their cereals in innovative, eco-friendly packaging alternatives – Eco-Pacs and EnviroBoxes™ – that benefit the environment as well as the customer.

“We are committed to sustainability and showing leadership through constant innovation, efficiency and waste reduction,” said Arran Stephens, President and Founder of Nature’s Path Organic Foods. “The EnviroBox™ and Eco-Pac are a natural move for us as a leader and innovator in our industry. If there are ways for us to reduce our packaging without compromising product quality or consumer value, we will always strive to be the first to bring it into the marketplace.”

In an age where consumers are increasingly becoming better educated about issues such as global warming and the environmental impact of the products they use, they are looking for simple actions they can take to make a difference. Both Eco-Pacs and EnviroBoxes provide options that use less packaging and save precious resources, in addition to offering cost savings to the customer.

ECO-PACs

Thirteen of Nature’s Path’s cereals, including the three EnviroKidz cereals, are offered in Eco-Pacs. The bulk packages are made from number four plastic, which is recyclable in many regions across the country. Eco-Pacs use 66 percent less packaging than traditional cereal boxes and use no cardboard. They offer numerous advantages for the environment:

- 437 tons of paperboard saved per year
- 7,464 million BTUs saved per year
- 1,389,232 lbs of Co2 equivalent per year
- 826,542 gallons of wastewater saved per year
- 248,383 lbs of solid waste is diverted per year

EnviroBox

In an effort that began in 2004 with the conversion of 12 cereals to EnviroBox packaging, Nature’s Path strengthened its commitment to sustainability in June 2007 when the company began to resize an additional 50 regular sized cereal boxes to EnviroBoxes. With no reduction of cereal for the consumer (same net weight), this reduces the packaging by 10 percent. EnviroBox also has numerous advantages for the environment including:

– 144 tons of paperboard saved
– 942,128 kWh of energy saved
– 1,318,979 gallons of water saved
– 400 tractor-trailers removed from highways

“Our environmentally-friendly packaging is a small way to promote big change in our journey along the path toward true sustainability,” says Jyoti Stephens, daughter of Arran and the company’s Sustainability & Stewardship Manager. Jyoti steers Nature’s Path toward its role as a sustainability leader by helping teams within the company move towards its goals of climate neutrality and zero waste. “We are always looking to the future and working toward new and innovative ways to save resources and protect the environment. Right now, we are looking into non-GMO biodegradable or compost-friendly ‘plastic’ liners for our cereal.”

Founded in 1985, Nature’s Path Organic Foods is headquartered in Richmond, British Columbia and employs over 300 people at its four facilities in Canada and the United States. The privately held, family owned company produces breakfast foods, snacks and pasta sold in specialty foods stores and retailers in 40 countries around the world. The company’s innovative brands include Nature’s Path®, Flax Plus, EnviroKidz®, Dr. Weil by Nature’s Path, and Optimum®. Visit Nature’s Path online at www.naturespath.com .

Editors’ note: Nature’s Path believes that sustainability is where our future lies as a people, a society and a company and we endeavor to minimize our ecological footprint while striving to maintain social, environmental and financial integrity. This means that as a company we do our best to create systems that reduce the unnecessary use of resources. Thus most of the communication you receive from us will be electronic, but we are happy to send anything you request in hard copy form as well.

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