Get Smart. SmartBran™.

 
FOR IMMEDIATE RELEASE – April 10, 2007

Nature’s Path Organic Foods introduces SmartBran™ -- a healthier, fiber-rich cereal with 13 grams of dietary fiber

Richmond, British Columbia –- Look out, cereal aisle!  The Nature’s Path Organic Foods family is thrilled to introduce SmartBran™, the first-ever certified organic high-fiber cereal with psyllium.  SmartBran™ combines three great sources of dietary fiber – psyllium, oat bran and wheat bran – together in a delicious cereal.  With 13 grams of dietary fiber, SmartBran™ meets the needs of today’s health-conscious consumers, and has 25% less sugar than its closest non-organic competitor.

The Organic Cold Cereal category is exploding, with 35.1% sales increase in conventional grocery outlets and 14.4% in natural stores.  Nature’s Path Organic Foods continues to be a category leader and product leader in both the mainstream and natural cold cereal channels .

“SmartBran is the natural extension of our cereal line-up.  It is the best source of heart-healthy, gut-healthy soluble fiber out there, bar none!”, explained Nature’s Path Founder and President Arran Stephens.  “Because it is third-party certified, environmentally-friendly organic, SmartBran™ is the best tasting high-fiber cereal out there.  Simply put, SmartBran™ is the intelligent choice.”

SmartBran™ isn’t just for breakfast!  Nature’s Path Foods invited Lorna Sass (author of the New York Times®-notable cookbook Whole Grains Every Day, Every Way) to create creative new recipes using SmartBran™. “It turned out to be an amazingly versatile ingredient,” said Sass, “It was fun to transform the crunchy cereal nuggets into irresistible fudge cupcakes, fruity bran muffins, nutty pie crust, garlicky salad croutons and even a cinnamon-scented topping for homey sweet potato casserole.  SmartBran™ is a quick, easy and delicious way to improve diets.”

SmartBran™ cereal is now available in grocery and natural foods stores in the United States.

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MEDIA CONTACT:  Maria Emmer-Aanes, Director of Marketing // maria@naturespath.com // 604.248.8856 direct

 

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