How I got started

These are stories about people who got on the path to becoming more sustainable.

Sustainability in Seattle....

In the spirit of transparency and authenticity, I’ll tell some version of my story here. But first I must reveal: I’m one of the people who created this site, and I’m utterly vested in its success.

Marketing shill? More of a sustainability tout, I suppose. It’s not about selling stuff; it’s about selling a better way of life.

From Clueless to Committed: my path to becoming more sustainable

It all started in 2005. After a long and successful career in marketing, I had started feeling a strong drive to do more to give back. I had no idea what that meant, but the more I spoke to my teenagers about their futures, the more I realized that 1) they were seriously worried about the world they would inherit, and 2) I had been doing very little to help!

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