Our packaging has changed, but we haven't.

Posted by Kyla on November 23rd, 2011 under cereal, company, design, package.

You’ll be seeing a different side of us on shelf, but we can assure you that we’re as family-run and tasty as ever! Your favorites haven’t changed a bit either (even though the cereal boxes are a little bit slimmer to reduce waste, there’s still the same amount of tasty product inside).

The new look was inspired by your comments, and designed to help you find your way through the cereal aisle, showcase the nutritional benefits, and highlight the yummy ingredients inside!

Because we are a sustainably focused company, we don’t want to waste any existing packaging in this transition. As a result, no old packaging is being pulled off the shelves. Once the current stock runs out, it will be replaced with the same product – only in a newly designed box. This means that for the next little while, you may see both old and new packaging simultaneously.

We apologize for any confusion this may cause and thank you in advance for your patience as we move towards a full line of products that finally looks like the family it is!

As always, we welcome your feedback – good or bad we want to hear it.

Hi, I like the new packaging

Submitted by Mark (not verified) on February 14, 2012 - 13:33.

Hi, I like the new packaging but, why keep a big box when the content sometimes fills only half of the box? As a conscientious consumer, I’m always surprise that people at Nature’s Path use this “old school” deceiving marketing strategy. Big box with almost empty content. The commercial companies (Kellogg, General Mills, etc.) have made their fortune based on that principle. I think that your clients (as myself) are way past these marketing strategies. Please don’t tell me it’s to protect cereals from being crushed. A smaller box would do exactly the same thing. Anyway, we love your products.

Hi Mark - Thanks so much for

Submitted by jessica on February 21, 2012 - 09:50.

Hi Mark - Thanks so much for sharing your thoughts on our new packaging. We have reduced the size of our packaging, making the boxes slimmer (in depth and width) to reduce waste; however, there’s still the same amount of tasty product inside. ~Jessica

Hi! I’m really eager to try

Submitted by Anonymous (not verified) on February 13, 2012 - 15:37.

Hi! I’m really eager to try the Pumpkin Flax Granola and the rest of the flavors! I was just wondering if this cereal would be a good option for weight loss, weight gain or just a healthy lifestyle?

Hi Jasmine - The Pumpkin Flax

Submitted by jessica on February 21, 2012 - 09:56.

Hi Jasmine - The Pumpkin Flax Granola contains rolled oats*, evaporated cane juice*, soy oil*, brown rice flour*, pumpkin seeds*, flax seeds*, oat syrup solids* (oat syrup solids*, tocopherols), sea salt, molasses*, cinnamon*. (*=Organic). The naturally occuring saturated fat in this product is mostly from the soy oil, and also from the pumpkin seeds and rolled oats. All Nature’s Path organic products are suggested for a healthy lifestyle. We recommend trying Nature’s Path low fat and low sugar products, such as Nature’s Path Optimum Slim if you are planning a weight loss diet. You may also wish to check out our website to see the ingredients and the nutritional values for our other products, as we have many products that contain less than 5g total fat per serve. ~Jessica

You asked for feedback on

Submitted by Joel (not verified) on February 12, 2012 - 07:40.

You asked for feedback on your new pacaging. I buy the Crunchy Maple Sunrise cereal, because as a former New Englander, I love the taste of maple syrup. I liked the old box design more than the new one. The colors on the ‘old’ package just shouted “MAPLE!” at me,with the red maple leaves and the red cereal bowl! The new package has more muted colors, and the cereal is displayed in a brown bowl. Also the word “SUNRISE” stood out on the old package. (I don’t know what is the connection with sunrise and sunshine, except that most folks identify cereal with breakfast. I eat it anytime — it’s now 5;30 pm, and I just finished a bowl.) Thanks for the bit of old-home nostalgia! Joel K Jerusalem, Israel

Hi Joel - Thanks so much for

Submitted by jessica on February 20, 2012 - 12:09.

Hi Joel - Thanks so much for your feedback. We really appreciate you helping us understand WHY you liked the old box better. It’s the feedback from consumers like yourself that help us get it right. And yes, it is a great anytime snack isn’t it? :) ~Jessica

I have been buying you Flax

Submitted by Jimmy (not verified) on February 11, 2012 - 19:17.

I have been buying you Flax Plus Multibran Flakes for quite some time now. I have noticed since you changed to your new EnviroBox there is definitely not as much cereal in the new box as was in the old box, and the price has definitely not come down. Less product, more price, something is not right here.

Hi Jimmy - Thanks for your

Submitted by jessica on February 20, 2012 - 12:07.

Hi Jimmy - Thanks for your comment. Please be rest assured that even though the cereal boxes are a little bit slimmer to reduce waste, there’s still the same amount of tasty product inside. The only change that took place was to the box, not the contents. ~Jessica

As a senior citizen, I am

Submitted by Norma (not verified) on February 9, 2012 - 07:37.

As a senior citizen, I am very careful about what I eat. I am fine with the new box, but I wish I had access to more of your products. I have to search for the Flax Plus Flakes. Also, offering coupons once in a while would certainly help for seniors, like myself, who are on a budget. Thanks for listening.

Hi Norma - Thanks for

Submitted by jessica on February 20, 2012 - 14:54.

Hi Norma - Thanks for reaching out to us :) Have you tried ordering our products online? You can find all of them, including Flax Plus Flakes on Amazon.com: http://amzn.to/wPuAHp, or on our website: http://bit.ly/zaGmZt. We do not typically give out mass coupons, but often do giveaways on Facebook. You can find us at www.facebook.com/naturespath. ~Jessica

I am writing to comment on

Submitted by Sam Reese (not verified) on February 5, 2012 - 15:45.

I am writing to comment on your product and packaging for your granola. Our family eats the flax plus, Hemp and Pumpkin Granola. Our kids love the cereal. Every time we purchase one of your products we say that we are going to write to comment on the packaging. Here is our letter. It is extremely annoying that we have to pay more per weight for the 26.4 oz bags than for the smaller boxes. At all of the stores in our area (Alberta coop and New Seasons) the large bags cost $7.99 and the 11.5 oz boxes are $2.99. Our complaint is that we seem to be encouraged to buy the product that uses more packaging and wastes more. On a logical level the consumer ought to be rewarded by buying larger volumes. It also seems like the extra packaging involved in the boxed cereal would cost you the producer more money. But neither of these things are reflected in the price. So, in essence you are penalizing the consumer that wastes the most packaging. This is made more absurd but the fact that the more resource wasteful package is covered buy information about what a great job the consumer is doing by buying the Envirobox when really it would be much better to buy the EcoPac bags and skip the chipboard altogether. I hope that this is taken into consideration in setting your pricing.

Hi! I usually buy your cereal

Submitted by Anonymous (not verified) on February 4, 2012 - 08:07.

Hi! I usually buy your cereal from Costco and throw out the box, however, now I am wondering if there is corn or corn syrup in the Pumpkin Flax Granola? Thanks!

Hi! No, there is no corn or

Submitted by jessica on February 6, 2012 - 11:15.

Hi! No, there is no corn or corn syrup in our Pumpkin Flax Granola. The complete list of ingredients is: rolled oats, evaporated cane juice, soy oil, brown rice flour, pumpkin seeds, flax seeds, oat syrup solids (oat syrup solids, tocopherols), sea salt, molasses and cinnamon. http://bit.ly/yVBOWd ~Jessica

I am also interrested in

Submitted by Phillip (not verified) on January 18, 2012 - 15:56.

I am also interrested in knowing if the pumpkin flax granola is gluten free! Please advise.

Hi Phillip, Thanks so much

Submitted by jessica on January 18, 2012 - 16:27.

Hi Phillip, Thanks so much for the question! The Pumpkin Flax Granola is wheat free. However, as the product does contain oats as an ingredient, there is a possibility of cross-contamination. That said, we are not able to certify it as gluten-free. ~Jessica

I like the smaller, more

Submitted by Gail N. (not verified) on January 18, 2012 - 06:08.

I like the smaller, more compact size of the box, but can’t figure out how ‘smaller’ translates into increased price, which is what I noticed most as I grabbed it from the shelf! Still, the Maple Pecan Crunch is my favorite cereal!

Hi Gail, Thanks so much for

Submitted by jessica on January 18, 2012 - 16:43.

Hi Gail, Thanks so much for the kind feedback! We have not made any changes to the prices or changed any of the contents in the box of your favorite cereal. If you are noticing a change in price at the shelf, it has been set at the discretion of the retailer. ~Jessica

Is Flax Plus Pumpkin Flax

Submitted by Pam Gillikin (not verified) on January 16, 2012 - 09:02.

Is Flax Plus Pumpkin Flax Granola gluten free? There is no notaion on the box?

Hi Pam, Thanks so much for

Submitted by jessica on January 18, 2012 - 16:28.

Hi Pam, Thanks so much for the question! The Pumpkin Flax Granola is wheat free. However, since the product contains oats as an ingredient, there is a possibility of cross-contamination. That said, we are not able to include a notation on the box that certifies the product as gluten-free. ~Jessica

I loved your Flax Plus Flakes

Submitted by Anonymous (not verified) on January 7, 2012 - 09:38.

I loved your Flax Plus Flakes in the past, however, I recently opened a new box and it smelled like strong paint fumes. I had to throw the whole box away. I am very disappointed and looking for a new path.

Thanks so much for letting us

Submitted by jessica on January 18, 2012 - 16:30.

Thanks so much for letting us know, what you described definitely isn’t right. Would you please reach out to my colleague Nicolette through our contact form at http://www.naturespath.com/contact-us or via email at Cereal@NaturesPath.com & she will make things right for you! ~Jessica

I don’t mind one bit that the

Submitted by Holly (not verified) on December 25, 2011 - 15:28.

I don’t mind one bit that the art on the box has changed. I appreciate all efforts to reduce packaging. We buy our Pumpkin Flax Cereal at Costco. We get two packages inside of one box which helps reduce packing I would think and the price is excellent.

I bought six packages of Flax

Submitted by Anonymous (not verified) on December 25, 2011 - 11:21.

I bought six packages of Flax Plus and half of them went bad before the expiration date. I sent an email to consumerservices@naturespath.com and scanned the freshness codes for a refund, and never received any replies.

Hi - I’m just following up to

Submitted by jessica on January 18, 2012 - 16:35.

Hi - I’m just following up to see if you received a response back from us on the box of Flax Plus. If not, would you please reach out to my colleague Nicolette via our website at http://www.naturespath.com/contact-us or via email at Cereal@NaturesPath.com. If you can let me know when you’ve done that, I will follow-up with her to ensure it’s taken care of :) ~Jessica

Hi there! We’re really sorry

Submitted by Justine on December 28, 2011 - 10:48.

Hi there! We’re really sorry to hear that you’ve had this experience. I’ll be getting in touch with consumer services so that they can follow-up with your situation so you can expect an email to the address you provided for this comment. Please note that Nicolette, Consumer Services, may reach you in the new year as she is currently on holidays. In the meantime, please email cereal@naturespath.com or fill our out contact form here: http://www.naturespath.com/contact-us. I’ll be sure to help get this resolved for you. Take care, Justine, Nature’s Path Team

I just want to tell you guys

Submitted by Anonymous (not verified) on December 24, 2011 - 19:31.

I just want to tell you guys that I love your Flax Plus Red Cherry Crunch cereal. It’s very flavorful and delicious! I’m going to try your Pumpkin Raisin Crunch that I just bought recently. I also love the new design. It’s very simple and yet beautiful. Keep up the good work. :-)

I like the new package

Submitted by Rebecca E. (not verified) on December 22, 2011 - 22:13.

I like the new package appearance - I always found the old boxes confusing, and it took me a while to read through everything that was on the front, to figure out what was in the box. Pictures do help me zoom in more quickly on what I’m looking for. Also, I love the new design on the chewy granola bar boxes: perfectly designed, very attractive to look at, and yes, they make me feel happy and comfortable. Weird how pictures can do that. Full disclosure: I don’t like granola cereal, so I have never eaten the Pumpkin Flax or any other granola; this is just about the package appearance. I do like to buy Millet Rice in bulk quantities, though, so when I buy that cereal, I get it in the large plastic bags. Keep up the good work!

I was appauled when I opened

Submitted by Gabbie (not verified) on December 14, 2011 - 13:33.

I was appauled when I opened my cereal box this morning. I have “10% less box” but it’s still massive in comparison to what is actually inside. When I placed the actual package of cereal next to the box, the contents of the bag were barely 1/3 of the height of the box. For a 10% smaller box, that just seems like robbery. If the cereal were sold in just it’s plastic bag, I can guarantee no one would be paying close to $4.00 for it and now, I won’t bother with either.

Really don’t like your new

Submitted by Barbara MacRitchie (not verified) on December 4, 2011 - 14:13.

Really don’t like your new pkg. at all. First, I could not find it on the Walmart cereal shelf—-the old pkg, was attractive and eye-catching. Brought the new box home and put the wax pkg. into our old-style and attractive cereal box for our table. Bring back your old box!

I agree. The new box is too

Submitted by Robert Graham (not verified) on December 19, 2011 - 09:18.

I agree. The new box is too skinny and is easily knocked over, and has no advantages that I can see. Change to plastic bags as somebody (above) has suggested. I’m sure it would be much cheaper for consumers. RG

Hi! I love your organic

Submitted by Maureen (not verified) on December 3, 2011 - 04:47.

Hi! I love your organic pumpkin flax plus granola. I love to eat as a snack,on top of yogurt,mix with other cereal or eat alone. I am so glad I stumbled upon your product. Do you offer samples or coupons as I would love to try your other products. Regards Maureen

Hi Maureen and thanks for

Submitted by Justine on December 14, 2011 - 16:46.

Hi Maureen and thanks for sharing your feedback! I too love our granola on top of yogourt or mixed with our other cereals. We don’t mail out coupons or samples however, please join us on our facebook page or on twitter, as we do tons of fun giveaways, product giftbaskets, and much more! All the best, Justine, Nature’s Path Team

Hi . Havent seen your Optimum

Submitted by Bernard Bowerbank (not verified) on November 25, 2011 - 14:47.

Hi . Havent seen your Optimum Blueberry and Cinnimon cereal on the shelfs lately. Are you still making it? would like to find a Canadian distributor to make an order. Thanks Bernie

Hi Bernie! Thanks for

Submitted by Justine on November 28, 2011 - 16:41.

Hi Bernie! Thanks for reaching out to us. Not to worry— we still make our Optimum® Blueberry Cinnamon Cereal and we’re happy to help you find it. Please contact Nicolette, Consumer Services, at cereal@naturespath.com and she can tell you where this cereal is located nearest to you. All the best, Justine, Nature’s Path Team